Tradition, Innovation and Identity
A symbol of Italian artisan excellence
With the “The Made in Italy Shoe by O Jour” project, founder and creative director Giorgia Caovilla reaffirms the brand's commitment to promoting the excellence of Italian craftsmanship, combining tradition, innovation, and sustainability.
The project's signature shoe represents a bridge between past and future: a model that celebrates craftsmanship, thoughtful design, and timeless elegance.
Every detail tells a story of quality, culture, and passion, while the discreet and refined Italian flag becomes a distinctive sign of pride in one's roots and the desire to preserve and enhance the Made in Italy heritage.
A project that combines training, business and creativity
The initiative was born with the aim of inspiring new generations and creating a concrete dialogue between academia and business, thanks to the collaboration with IULM University.
The project offers students the opportunity to actively participate in the design and communication of a symbolic product, experiencing a real-world integration of creativity, research, and contemporary vision.
O Jour: The Elegance of Made in Italy According to Giorgia Caovilla
Heir to a prestigious footwear tradition, Giorgia Caovilla founded O Jour with the mission of enhancing contemporary femininity
through footwear that combines style, comfort and Italian craftsmanship.
Each creation is made in Italy, with selected materials and sustainable production processes,
to create elegant, authentic, and timeless shoes. O Jour today represents a point of reference
for those seeking refinement, quality, and authenticity Made in Italy.
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